Town of Avon

For Immediate Release | August 28, 2019

Music Lineup Announced for 970 AvonFest

Free performances by Larry Keel Experience on Friday, September 6th and Trout Steak Revival on Saturday, September 7th


Avon, CO – Major League Triathlon (MLT) is honored to announce the music lineup for 970 AvonFest, a two-day festival celebrating endurance sports and live music. MLT will host its third annual event on the weekend of September 6th-7th, featuring bluegrass aficionado Larry Keel Experience taking the Bluegrass & Beyond  Stage for a free show on Friday, September 6th at 7:00 p.m., followed by a free performance on Saturday, September 7th by quintessential Colorado string band Trout Steak Revival.

Over the past 30 years, Larry Keel Experience has grown a cult-following with his energetic performances and skilled musicianship; he has released 16 albums and is featured on 10 others, including his side project with Keller Williams, Keller and the Keels. His newest release, One, follows Keel, along with his longtime bandmates Jenny Keel and Jared Pool, from the philosophical to the supernatural to the sardonic to the unapologetically romantic, all expressed with his charmingly gritty voice and masterful acoustic guitar work.

Trout Steak Revival will take the Bluegrass & Beyond Stage on Saturday, September 7th for a free performance in celebration of 970 AvonFest. Ever since winning the Telluride Bluegrass Festival Band Competition, Trout Steak Revival has quickly become a quintessential Colorado band.  The band won an Emmy Award for a soundtrack they contributed to a Rocky Mountain PBS.  They collaborate with school children in mentoring programs in Denver and Steamboat Springs.  Their music is featured on Bank of Colorado’s radio and television advertisements. Most recently, Westword named them Denver’s Best Bluegrass Band, and they were nominated as a Momentum Band of the Year by the International Bluegrass Music Association.  
970 AvonFest is a two-day festival weekend featuring triathlon, running, cycling and swimming events for amateur and professional athletes. 970 AvonFest will also feature kid’s zones (inflatables and games), food vendors, interactive expo, beer garden, lawn games, and much more.

 “We are thrilled to introduce 970 AvonFest,” said MLT’s CEO, Daniel Cassidy. "This has been in the works for quite some time. Avon, Colorado has one of the best endurance sports and festival venues we have ever seen, and we are excited to show this to the world.  We will welcome endurance athletes from all over the country to compete in our amateur events and will once again host some of the world’s top professional triathletes through Major League Triathlon.”

Adding to the excitement, the Mixed Team Relay format was recently announced as one of the newest additions to the Olympic medal events at the Tokyo 2020 Olympics. MLT will have some of the top professional athletes in the world racing, including Olympians and world champions.  All the action will take place in Harry A. Nottingham Park in Avon within a one-mile radius.

For more information and to register for 970 AvonFest events, please visit

Major League Triathlon
Major League Triathlon is the first and only professional triathlon league in the United States. Major League Triathlon hosts races in major cities across the United States. MLT was formed in 2016 with the goal of creating a more spectator-friendly version of triathlon. MLT aims to grow the sport of triathlon on both an amateur and professional level. For a complete list of MLT events, visit Follow us on FacebookTwitter and Instagram.

Media Contact:
Sarah Cassidy, Major League Triathlon

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Larry Keel Experience
970 AvonFest
Trout Steak Revival
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