For Immediate Release | January 21, 2020

"Heart of the Valley" Returns as Official Avon Tag Line

Avon, CO - "Heart of the Valley” is back as the official tag line in Avon.  At its first meeting in 2020, the Avon Town Council approved re-instituting the former tag line, “Heart of the Valley” and abandoned the tag line “Endless Possibilities” adopted in 2014.  Council felt that the “Heart of the Valley” tag line better captures the spirit of Avon's residents and business owners. “Our strong sense of place and love of our diverse community is the common thread that binds us together,” said Mayor Sarah Smith Hymes. "We are closely linked to all our valley neighbors, so 'Heart of the Valley' reflects the essence of who we are as a community."

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